Our Mission
Bringing people together through shared music tastes and aligned values — crowdfunding a more equitable future for music.
Bringing people together through shared music tastes and aligned values — crowdfunding a more equitable future for music.
The Reality
The Reality
Popularity-based algorithms and limited resources make it extremely difficult for indie and emerging artists to be discovered and build sustainable music careers.
Popularity-based algorithms and limited resources make it extremely difficult for indie and emerging artists to be discovered and build sustainable music careers.
Both major label and independent artists face similar financial struggles — major label artists due to restrictive deal terms and low revenue share, and independent artists due to limited visibility, scale, and resources.
Both major label and independent artists face similar financial struggles — major label artists due to restrictive deal terms and low revenue share, and independent artists due to limited visibility, scale, and resources.
For major label artists, they have to substitute their royalty income by mentally and physically exhausting tour schedules, merch and brand deals. However, with the rise in 360 label deals, labels are taking a cut of all revenue streams. Artists are taken advantage of due to lack of education around deal terms, manipulation/pressure by the labels and 'promises' of making it big.
For major label artists, they have to substitute their royalty income by mentally and physically exhausting tour schedules, merch and brand deals. However, with the rise in 360 label deals, labels are taking a cut of all revenue streams. Artists are taken advantage of due to lack of education around deal terms, manipulation/pressure by the labels and 'promises' of making it big.
I told myself if I ever won a Grammy and I got to stand up here in front of the most powerful people in music I would demand that labels and the industry profiting millions of dollars off of artists would offer a livable wage and healthcare, especially to developing artists.
I told myself if I ever won a Grammy and I got to stand up here in front of the most powerful people in music I would demand that labels and the industry profiting millions of dollars off of artists would offer a livable wage and healthcare, especially to developing artists.
— Chappell Roan's 2025 Grammy's Speech
— Chappell Roan's 2025 Grammy's Speech
Independent artists, who have to self-fund their careers, still end up with 10-20% of their revenue as well, due to music production, marketing and promotion, content creation, touring, merchandising and admin/operational fees. Those investments are not guaranteed a strong return due to lack of access to highly effective resources (such as distributors, managers and marketers) that the major labels have.
Independent artists, who have to self-fund their careers, still end up with 10-20% of their revenue as well, due to music production, marketing and promotion, content creation, touring, merchandising and admin/operational fees. Those investments are not guaranteed a strong return due to lack of access to highly effective resources (such as distributors, managers and marketers) that the major labels have.
Musicians struggle with their mental health disproportionately compared to the general public. Money stress and low income are some of the biggest pressures, right alongside things like chaotic and/or unpredictable schedules, fear of failing, performance anxiety, substance use, constant public criticism, and the fact that therapy is expensive and often out of reach.
Musicians struggle with their mental health disproportionately compared to the general public. Money stress and low income are some of the biggest pressures, right alongside things like chaotic and/or unpredictable schedules, fear of failing, performance anxiety, substance use, constant public criticism, and the fact that therapy is expensive and often out of reach.
A report from Record Union found that 73% of independent artists reported experiencing symptoms of mental illness, with anxiety and depression being the most common.
A report from Record Union found that 73% of independent artists reported experiencing symptoms of mental illness, with anxiety and depression being the most common.
Another article published in The Guardian reported that for those working as musicians, the overall the suicide rate for males was 20% higher than the male average and for females was 69% higher.
"Occupational mortality data in the US and the UK should make all of us who love and care about music stop and pause.”
"Occupational mortality data in the US and the UK should make all of us who love and care about music stop and pause.”
— Dr George Musgrave, Sociologist University of London
— Dr George Musgrave, Sociologist University of London
Our Vision
To shape a future where authentic online connections create more equitable opportunities and better access to support for the 99% of music professionals often overlooked by the industry.
Anti-gatekeep Algorithm
Our discovery features matches you with indie and emerging artists, bringing you fresh, diverse music while helping them grow their audience and reach new fans.
Anti-gatekeeping Algorithm
Our discovery features matches you with emerging artists, bringing you fresh, diverse music while helping them grow their audience and reach new fans.
Powered by Community
Community Groups and Shoutouts let you share your favourite new music with people who share your taste, also helping artists get the exposure they deserve.
New Tracks. New Friends.
Connect with people who share your taste in music. Whether you want a gig buddy or new online friends, Muso Match has you covered.
Anti-gatekeeping Algorithm
Our discovery features matches you with indie and emerging artists, bringing you fresh, diverse music while helping them grow their audience and reach new fans.
Powered by Community
Community Groups and Shoutouts let you share your favourite new music with people who share your taste, also helping artists get the exposure they deserve.
We will be giving back a percentage
of profits to fund life-changing support
for emerging & indie musicians, from
wellbeing services to career
building opportunities.
We will be giving back a percentage of profits to fund life-changing support
for emerging & indie musicians, from wellbeing services to career
building opportunities.
Crisis Relief
We'll partner with global charities that support musicians and other music professionals who are unable to work due to sickness, injury, mental health and more.
Crisis Relief
We'll partner with global charities that support musicians and other music professionals who are unable to work due to sickness, injury, mental health and more.
Crisis Relief
We'll partner with global charities that support musicians and other music professionals who are unable to work due to sickness, injury, mental health and more.
Career Support
We'll collaborate with independent resources and small labels to offer grants that support production, marketing, distribution, and more.
Career Support
We'll collaborate with independent resources and small labels to offer grants that support production, marketing, distribution, and more.
Career Support
We'll collaborate with independent resources and small labels to offer grants that support production, marketing, distribution, and more.
Community Events
We’ll be launching community events that put artists in front of new audiences while keeping tickets affordable for attendees.
Community Events
We’ll be launching community events that put artists in front of new audiences while keeping tickets affordable for attendees.
Community Events
We’ll be launching community events that put artists in front of new audiences while keeping tickets affordable for attendees.